Digital Out-of-Home
Digital, flexible and visible at the right moment.
Reach shoppers and city visitors through strategically placed digital screens in and around the centres of ten Belgian cities.
10 cities
in the Belgian network
10 sec.
standard spot length
2 options
guaranteed or programmatic
Why DOOH?
Dynamic communication close to the point of purchase.
Our screens are in and around car parks near busy retail areas, just before visitors enter the city and its shops.
01
Flexible content
Update creative work quickly and use different messages by city, location, day or time.
02
A strong context
Reach consumers on their way to shops, hospitality venues and leisure activities, just before they arrive.
03
Targeted buying
Choose guaranteed visibility or buy flexibly through programmatic platforms and DSPs.
Options
From guaranteed plays to programmatic activation.
We help you choose the right buying model based on control, flexibility, timing, audience and budget.
01
Guaranteed buying
A fixed campaign period and guaranteed presence on the selected screens.
02
Programmatic DOOH
Flexible buying through the main DSPs, with targeting by location, time and available contextual signals.
03
Local activation
Use one city or a selection of relevant locations for a targeted campaign.
04
National network
Combine the ten cities for broad coverage with one recognisable campaign or local variations.
The MobilAd DOOH network
Ten cities in one network.
Screens are in busy locations in or near city centres, with a focus on car park and retail environments.
From brief to report
From media selection to a measurable digital campaign, fast.
01
Objective & locations
We select specific screens based on your audience, cities and timing.
02
Buying model
Choose guaranteed buying or programmatic, depending on the control and flexibility you need.
03
Creative work & scheduling
We check the format, schedule the spot and coordinate any variations.
04
Monitoring & reporting
During and after the campaign, you receive transparent play-out and performance data.
Digital campaigns
Motion that catches the eye in a busy environment.
Short, clear messages bring your campaign to life in carefully chosen locations.
Clients
Brands that chose DOOH.
Frequently asked questions
Practical answers for your campaign.
What is the standard spot length on the DOOH network?+
The standard spot length is 10 seconds. We check beforehand that the creative work is technically suitable and communicates effectively on the screens.
What is the difference between guaranteed and programmatic?+
Guaranteed buying offers fixed, pre-agreed visibility. Programmatic enables flexible buying and activation based on available signals.
Can I select just one city?+
Yes. You can activate locally, combine several cities or use the entire MobilAd DOOH network.
Will I receive a report afterwards?+
Yes. You receive transparent play-out and performance data for the selected screens and campaign period.
Other media solutions
Extend your reach with other MobilAd media.
Ready for a tailored digital campaign?
Tell us which audience, cities and timing matter.
We advise on screen selection, creative work, guaranteed buying and programmatic buying.