Truckvertising
Your brand on the move. Standing out, every single day.
Truck advertising is the only legal advertising medium on motorways. In this low-clutter environment, your brand gains maximum visibility without having to shout for attention.
5 million
unique motorists per week
500 trucks
in the MobilAd network
2 networks
available nationally or regionally
Why Truckvertising?
Truck advertising that stands out and stays with you.
Your campaign moves with traffic every day, reaching drivers and passengers on Belgian motorways in an environment with little competing advertising.
01
Maximum visibility
The 6 m² mobile poster makes your message visible from a distance and helps your brand stand out on the road.
02
Targeted reach
Select trucks by region, departure point or traffic corridor and focus your campaign where your audience travels.
03
Real-time GPS tracking
Track GPS-equipped trucks in real time through My MobilAd. Get daily insight into your campaign’s performance and geographical distribution.
Campaign options
From regional focus to national coverage.
We select the right fleet for your audience, region, timing and budget, building every campaign around practical delivery and measurable results.
01
National network
Visibility on motorways and approach roads to major Belgian cities, from 50 trucks for a minimum of four weeks.
02
Regional network
A targeted presence along a traffic corridor, in a province or around a specific urban area, from five trucks.
03
Large rear-door format
A 6 m² campaign space puts your brand message on a large scale and makes it readable from a distance.
04
Tailored campaign
We tailor duration, geographical focus and creative execution to your objectives, combining other MobilAd media where useful.
Reach backed by data
You choose the region. We show you where your campaign travels.
GPS reporting tracks routes, driving hours, kilometres and geographical coverage, making mobile reach transparent and verifiable.
01
More than 20 departure points across Belgium
02
National coverage or a targeted regional focus
03
Campaigns from four weeks
04
Real-time GPS tracking through My MobilAd
05
Reporting on gross contacts, routes, hours and kilometres
From brief to report
Full support, from initial route selection to the final report.
01
Advice & selection
Together, we define your audience, region, duration and the most suitable fleet.
02
Pre-testing
Your design is tested digitally or in real conditions beforehand for readability and visibility.
03
Production & installation
Once approved, we coordinate production, planning and installation on the selected trucks.
04
GPS & reporting
Follow your campaign through My MobilAd and receive transparent performance reports.
Campaigns in motion
Large formats in real traffic.
From national brand campaigns to targeted regional activations, your brand stays visible on the road, day after day.
Clients
Brands that chose Truckvertising.
Frequently asked questions
Practical answers for your campaign.
Can Truckvertising be used regionally and nationally?+
Yes. We select trucks and departure points based on your preferred region, traffic corridors, audience and campaign duration.
How long does a Truckvertising campaign run?+
Four weeks is usually the minimum duration. For a stronger repetition effect, we often recommend a longer campaign.
Can I track where the trucks are driving?+
Yes. The My MobilAd GPS reporting tool gives you insight into routes, hours, kilometres and geographical coverage.
Does MobilAd also manage production and installation?+
Yes. We check the design, coordinate production and installation, and provide clear campaign photos and reporting after installation.
Other media solutions
Combine reach on the road with visibility in the city.
Want your brand visible on Belgian motorways?
Discover what Truckvertising can do for your campaign.
We will prepare a proposal tailored to your region, timing, objectives and budget.