Insights
Practical insights on reach, creative work and out-of-home.
Clear answers for advertisers and media planners looking to connect visibility with context and results.
Creative work & visibility
Why simplicity works better on a large scale.
A clear key message, strong contrast and recognisable branding make the difference when your audience is on the move.
Context
Reach people just before shopping and dining.
Why parking media creates a particularly strong touchpoint when consumers slow down and enter the city.
Digital buying
Guaranteed or programmatic DOOH?
Guaranteed buying offers fixed visibility; programmatic adds flexibility and targeted activation. Your objective determines the right approach.
Frequently asked questions
Want to know what MobilAd can do for your campaign?
Can a campaign run locally and nationally?+
Yes. Depending on the medium, we select one location, several cities, specific routes or a national network.
What duration do you recommend?+
It depends on the medium and objective. Four weeks is often a strong starting point for static campaigns; digital campaigns can be scheduled more flexibly.
Does MobilAd help with production and installation?+
Yes. We manage technical checks, production, installation, follow-up and reporting.
Is programmatic DOOH available?+
Yes. The digital network is available through guaranteed buying and the main DSP platforms.