Parking Media
In the city. Close to the point of purchase.
Reach drivers and passengers on the last part of their journey, close to shops, hospitality venues and busy city centres.
150+ car parks
in the national network
30+ cities
across Belgium
26 million
cars parked per year
Why Parking Media?
Visible on arrival and departure.
In a car park, your audience follows a set route and sees your message just before a shopping, dining or leisure visit.
01
A compulsory stop. A powerful touchpoint.
At entrances and exits, drivers stop and focus on the barrier and its immediate surroundings.
02
An audience with purchasing power
Car park users are about to visit shops, hospitality venues or the city: a valuable moment to connect them with your brand.
03
Local to national
Choose one location, a city network, a language region or a broad campaign across Belgium.
Options
From barriers to large urban formats.
We combine static and digital formats based on visibility, dwell time, location and campaign objectives.
01
Barriers
Entrance, exit or both: an eye-catching format at the moment every driver has to stop.
02
Backlights & posters
Illuminated or static formats for striking visibility and a strong presence in the car park.
03
Digital screens
Dynamic content with flexible scheduling and quick creative changes in strategic locations.
04
Wobblers & activations
Eye-catching formats at payment machines, lifts or stairs, plus tailored creative solutions.
A tailored network
Choose the scale that fits your campaign.
MobilAd selects relevant car parks based on your audience, region, timing and budget.
01
A national network covering more than 90% of paid car parks
02
Regional networks in Flanders, Wallonia and Brussels
03
Local campaigns from a single selected barrier
04
Combine static, digital and creative formats
05
Campaign planning, production, installation and reporting
From brief to report
From location selection to installation, with one point of contact.
01
Audience & region
We select the car parks, cities and locations best suited to your audience and campaign.
02
Format selection
We choose the right mix of barriers, backlights, poster frames, digital screens or activations.
03
Production & installation
MobilAd coordinates technical checks, production, planning and installation.
04
Checks & reporting
You receive proof of installation and a clear overview of the completed campaign.
Campaigns up close
Visible on the last part of the journey.
From barriers to digital screens, Parking Media puts brands in view just before a shopping, dining or city visit.
Clients
Brands that chose Parking Media.
Frequently asked questions
Practical answers for your campaign.
Can I select one car park or an entire network?+
Both are possible. We build local, city, regional and national selections around your audience and campaign objective.
Which formats are available in car parks?+
Depending on the location, formats include barriers, backlights, posters, digital screens, wobblers and creative activations.
How long does a Parking Media campaign run?+
For static formats, two weeks is often a good starting point. Digital campaigns can be scheduled more flexibly.
Does MobilAd handle the full execution?+
Yes. From location selection to production, installation, follow-up and reporting, you have one point of contact.
Other media solutions
Combine Parking Media with reach on the road and in the city.
Want your brand closer to the point of purchase?
Tell us which cities and locations matter to you.
We will prepare a proposal with relevant car parks, formats, timing and campaign duration.