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Blåkläder: Same workwear, a different local voice

Blåkläder, a leading European manufacturer of functional workwear, used Truckvertising to reach commuters in Belgium, the Netherlands and Luxembourg. The activation Different campaign visuals and local dialect versions travelled through each region, combining broad reach with communication that felt familiar in every part of the BENELUX. Delivery and results Two campaign periods of nine weeks…

Blåkläder: Same workwear, a different local voice

Blåkläder, a leading European manufacturer of functional workwear, used Truckvertising to reach commuters in Belgium, the Netherlands and Luxembourg.

The activation

Different campaign visuals and local dialect versions travelled through each region, combining broad reach with communication that felt familiar in every part of the BENELUX.

Delivery and results

  • Two campaign periods of nine weeks each
  • 50 trucks in Belgium and 50 trucks in the Netherlands
  • More than 1.3 million kilometres travelled
  • More than 25 million passing contacts

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