McDonald’s Brussels wanted to reach motorists as they entered the capital and were close to a restaurant.
The activation
Entrance barriers at car parks within walking distance of five restaurants promoted breakfast, showing the nearest location and its opening time. Illuminated backlights reinforced the branding and indicated the walking distance to the restaurant.
Delivery and results
- Barrier advertising and backlights
- Six Brussels paid car parks within walking distance
- More than 150,000 contacts per month
- Last-mile communication for an urban audience